USAID/Zrda supports the tourism development across Georgia!
Zrda, the project supporter and Centre for Training and Consultancy (CTC), in the framework of the “Regional Tour Guides Short-term Training Program”, paid a working visit to the program partner VET providers including, Shota Meskhia Zugdidi State Teaching University, Community College Aisi (Akhmeta, Telavi), Vocational College Ggantiadi (Gori), and Community College Opizari (Akhaltsikhe).
In general, the project aims at developing short-term training course for regional tourist guides and launching pilot course in cooperation with partner institutions from four target regions (Samegrelo, Kakheti, Shida Kartli and Samtskhe-Javakheti) and implementing it in their institutions.
On October 28-30, Georgia and Armenia hosted inbound Tour Operators from Georgia and Armenia on a cross border info tour. The joint initiative of the USAID/Zrda in Georgia and My Armenia aimed to encourage cross border cooperation leading towards the development of the new market ready-high value tourism products. Within the info tour, the participants visited the sites promoting community-based and experiential tourism, explored the market potential and best practices and learned outcomes of both countries.
A workshop on Cross Border Tour Development and Marketing Tools and B2B session for partnership opportunities to be held on October 31, in Bolnisi will mark the end of the joint initiative.
USADI/Zrda in partnership with the “Gastronomic Association of Georgia” to supported and hosted the very first Georgian national selection for the world’s most prestigious gastronomic championship with a 30 years of history “Bocuse d’Or”. The event took place at EXPO GEORGIA 11th PAVILLION on November 2-3, 2019.
The selection process aimed, to choose the best of the best out of the 8 participants teams that will travel to Bocuse d’Or continental contest in Tallinn, Estonia in 2020.
USAID/Zrda-supported Equestrian Tourism representatives from Zigdidi, Tsalenjikha and Akhmeta Municipalities visited Burgundy and Centre Provence in France!
The key aim of the visit was to share experience regarding the practices for planning and managing horse-riding tours, as well as horse-care techniques; planning combined tours and tips and modern techniques for the new products development. Besides this, in the framework of the visit the participants talked about challenges and the tours management characteristics. The International Equestrian Tourism Federation (FITE) and 2 French Equestrian Clubs, including “A Hue et A Dia” and “Domaine de Courcelles” hosted the Georgian delegation.
On October 18, 2019, USAID/Georgia hosted Zrda beneficiary farmers! Variety of honey from Samtskhe and Samegrelo, cheese and handicrafts from Pankisi gained special appreciation and respect. Among other beneficiaries of Zrda were honey, fruits and vegetable producers from Samegrelo, Shida Kartli and Samtskhe-Javakheti regions.
USAID/Zrda invited public and private sector tourism stakeholders from its targeted regions, including: Samegrelo-Zemo Svaneti, Samtskhe-Javakheti, Imereti and Kakheti Destination Management Organizations (DMO), Georgian National Tourism Administration (GNTA), Georgia’s Farmers Association (GFA), Kvemo Kartli local government representative and Sisian Tourism Center from Armenia took part in a study tour in Czech Republic and Slovakia to get first-hand information on DMOs and successful destination management approaches in Europe, community-led tourism and tourism work to effect the country’s rural economy, impacts and challenges.
To replicate the best international practices, during the study tour scheduled on October 13-18, the Georgian delegation visited numerous super touristic sites such as: the family breweries, farms, wineries, met with the local officials involved in the tourism industry, as well as received useful information regarding the new approaches in the tourism development industry itself and set priorities to better position and market the Georgian regions in future.