To accelerate the process of recovery and restoration of consumer confidence in a post pandemic era, as well as help Georgian tour operators identify and develop products that are particularly appealing to different segments of domestic and international markets, USAID Zrda supported a Familiarization (FAM) trip around Samtskhe-Javakheti region. During the trip, representatives from 13 companies visited largely unknown tourist sites and experienced new services unique from the traditional/popular touristic sites in the region. Initiatives like this aim to mitigate the socio-economic impact of the crisis and assist travel value chain players to shape the sector in line with new reality and stay competitive in the market by offering unique and interesting services/destinations.
In line with its effort to facilitate and strengthen the linkages between Samtskhe-Javakheti Destination Management Organization (DMO) and business sector, Zrda organized a meeting of the leading Georgian tour operators with the Samtskhe-Javakheti DMO. In the meeting, participants brainstormed to identify priorities, how to address major challenges, and find opportunities for further cooperation.
September 7-10. Zrda organized an info tour for tourist companies in Kvemo Kartli and Tusheti. The info tour covered more than 10 touristic destinations, including several Zrda beneficiaries. More than 10 tourist agencies participated in the tour that undertook gastronomy master-classes.
The info tour aimed at promoting new destinations and tourist services that meet various demands across the globe. The next tour is planned to be held in Samtskhe Javakheti in the nearest future.
Her Excellency, US Ambassador Kelly Degnan visited Gotsa Winery within the Agro Stop project.
Her Excellency surveyed the wine, beer and cheese production of Gotsa Family Winery. The visit was recorded by Agro Stop project, initiated by USAID/Zrda and Georgian Farmers' Association. aimed at promoting domestic and agro tourism in Georgia.
August 26, Babaneuri Marani hosted special guests. USAID/Georgia mission director Peter Wiebler, Deputy Minister of Environmental protection and Agriculture of Georgia Khatia Tsilosani visited USAID/Zrda beneficiary Babaneuri Marani to survey all the facilities fulfilled with the support of USAID/Zrda.
The guests were greeted by the owners Vakho Idoidze and Nino Ninua in a very friendly and hospitable atmosphere. The guests had an opportunity to participate in a culinary master-class of the authentic Tushetian dishes provided according to the Tushuri Tabla cook book to be published by USAID/Zrda.
Thanks to its high quality service, Babaneuri has received a special award from booking.com as one of the best destinations in Georgia.
U.S. Ambassador Kelly C. Degnan visited the kindergarten in Kveshi village located near the Administrative Boundary Line. This is one more USAID/Zrda-supported and OSCE-funded infrastructure initiative implemented in Shida Kartli region.
Within the framework of the joint initiative USAID/Zrda developed the full project design package for Kveshi Kindergarten, while the Kindergartens Agency under the Gori Municipality implemented the full scope of infrastructure rehabilitation works. Newly rehabilitated and well-equipped building is already in a full operational regime and 75 local children can attend the Kindergarten from now on.
This is one more example of how U.S. Government and USAID assistance makes a tangible impact in Georgia’s vulnerable communities.