On September 16, the General Assembly of Samtskhe-Javakheti Destination Management Organization reviewed and approved Samtskhe-Javakheti Tourism Strategy 2021-2030 and the Action Plan.
Tourism Strategy 2021-2030 and the Action Plan were elaborated with the support of USAID/Zrda Activity in Georgia. Relevant services of all six municipalities were also actively involved in this process.
Together with an expert, DMO carried out extensive work on a strategic development plan for the region's tourism development. Surveys were conducted with tourism service providers and tour companies, tourist locations were evaluated, and priorities were identified as a result of consultations with tourism stakeholders.