On 10-17 October, Georgian Craft Association with support from USAID Zrda hosted the Online Festival of Crafts Workshops aimed at documenting traditional knowledge of craftsmanship in Georgia to promote the sector and increase the visibility of best Georgian artisans among audiences worldwide.
In response to COVID 19 pandemic crisis, the decision was made to change the format of the annual crafts festival and move it online. Zrda helped the Association to quickly adapt to the changed business reality, and to this end, supported the development of 14 video stories of the artisans from the Zrda target regions. Overall, the event gathered well-known artisans from five different regions of Georgia, to highlight their workshops, master classes (including ceramics, woodcarving, stone carving, natural dies, carpet/rug weaving, felt making, jewelry, musical instrument making) as well as offered amazing stories, online meetings and webinars.
Part of the festival content was shared through the Create Day 2020 platform as part of the London Craft Week - a new interactive platform showcasing twenty-four hours of non-stop human ingenuity, imagination, diversity and skills from around the globe. The following 4 off 14 videos highlighting Georgian craftsmanship were selected for broadcasting through the international craft platform – Traditional Georgian Musical Instrument Making, Bell-founding, Knifemaking, Ceramic Making.